Born and raised on a remote island, just off the west coast of Africa. Known for its volcanic rocks the Canary Islands, Lanzarote. Influenced by Spanish, English and Lebanese ancestory, I've been privelidged to work on some facinating projects. My passion is anything related to design, minimalism and solving complex design problems. I'm an avid communicator. Currently located in rainy Manchester, UK where I'm working as a Senior designer with the talented bunch over at Pixel Union.
Designer at Pixel Union which is lead by their Creative director. The company went through a fast paced growth in the last 2 years. I worked on their consulting aspect for a year then moved onto their Shopify apps and themes. My role is to work with their talented designers and developers to push their apps and themes in their ever-growing presence.
Applied research-based principles to drive the design of products that fully support end-user needs while also achieving the business vision. Led user research and interface design processes creating personas, visualizations, story boards, task flows, wireframes, high-fidelity mockups, and prototypes. Continuously measured and optimized the user experience through a combination of quantitative and qualitative research methods throughout their suite of apps.
My responsibilities were to analyse their shopping experience and create on-brand design solutions. I developed conceptual designs, wireframes, high-fidelity wireframes, click-throughs and prototypes, while also developing the store. I managed collaboratively with business stakeholders, product manager and software developers.
Built a business around selling Magento themes which was lead by myself and my partner. Managed a team of 5 employees where I designed and developed all our magento themes. HelloThemes had over 30,000 customers and managed to become a big space in the Magento theme industry.